In today’s ever changing world every gentleman should know SEO.
A gentleman should be intelligent and refined. As such, he should be able to locate information when he needs it and know how to use the Internet to his advantage. If he has any plans at all of doing any kind of work on the Internet, knowing about SEO is one of the core topics he needs to cultivate.
Search Engine Optimization (SEO) probably does not work the way most people think it does. To the average Internet user, SEO is a complicated method by which sites get recognized. Basically this translates to the fact that most users do not even know SEO exists until they are not able to get the search results they want. Even then they still do not know it exists, but they will complain about the poor results of the search engine. In reality, they just are not using it correctly.
If you do not plan to do any marketing, you should at least know how to rank high in the various search engines such as Google and Bing. Otherwise you could be fumbling around online all day and still not finding what you need. Think of the Internet as the negative of the real world. In the real world, if you ask a question, you get an answer that is hopefully the right one. On the Internet, you get faster results if you search for the answer rather than the question.
For example, let us assume that you are searching for silver cuff links. If you ask where you can find silver cuff links you are going to get quite a few results that might pertain to what you were looking for and a whole lot that do not. You will even see where other people have asked the same question. You have to let the search engines know what you want so they can use certain search terms to find it. Instead of asking where to find them, simply tell the search engine exactly what you need like “silver cuff links Ralph Lauren”.
If you have a business online, understanding SEO can truly catapult your site to the top of the search engines. Knowing how this industry works by experimenting with various search terms can give you a leg up compared to your competition.
About the Author: Jerry G. is a gentleman and an author for 180 Fusion. He loves SEO and internet marketing.